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Digital Marketing Made Simple with Jennie Lyon
Trailer
Bonus
Episode 225
Season 1
#225 - The Hidden Costs of DIY Ad Campaigns (And How to Avoid Them)
Running your own ad campaigns might seem like a cost-saving strategy—but in reality, DIY ads often lead to wasted budget, poor targeting, and underwhelming results. If your ad campaigns aren’t converting, it’s time to stop guessing and start optimizing.
📌 In today’s podcast, I’m breaking down:
✔️ The hidden costs of DIY ads that drain your budget.
✔️ Why poor audience targeting leads to low conversions.
✔️ The biggest ad creative mistakes (and how to fix them).
✔️ How to optimize your budget for better ROI.
✔️ The importance of ongoing tracking and testing.
💡 Want to run profitable ad campaigns without the guesswork? Grab our $10/Day Ad Strategy Template to ensure every dollar works for you!
👉 Download it here: jennielyon.com/adtemplate
⌚ Time Stamps:
0:00 DIY Ad Campaigns Can Waste Money
1:00 How To Make Ad Campaigns Work For You
1:10 Wasted Ad Spend
2:10 FaceBook Audience Insights or Google Analytics
2:31 A/B Testing
2:41 Pro Tip: Analyze Your Existing Customer Base
3:00 Hidden Cost #2 Poor Ad Creative
3:57 How to Avoid Poor Ad Creative
4:30 Pro Tip: Analyze Competitor's Ads to See What Works
4:50 Hidden Cost #3 Failing to Optimize Ads
5:50 How to Improve Ad Performance
6:14 Pro Tip: Even Small Tweaks Can Help
6:54 Hidden Cost #4 Mismanaging Your Budget
7:30 How to Fix Your Budget
8:02 Pro Tip: #5 A Well Planned Budget
8:10 Hidden Cost #5 Losing Time
9:00 How to Avoid Losing Time
9:27 Pro Tip: Hiring an Expert Pays for Itself
10:56 Free Resource AD Template
🔗 Resources Mentioned:
📌 FREE $10/Day Ad Strategy Template: jennielyon.com/adtemplate
📌 $10/Day Ad Strategy & Workbook $9 jennielyon.com/adworkbook
📌 Schedule a Free Strategy Call with Team Jennie: jennielyon.com/marketingmomentum
WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without being overwhelmed.
🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!
📌 In today’s podcast, I’m breaking down:
✔️ The hidden costs of DIY ads that drain your budget.
✔️ Why poor audience targeting leads to low conversions.
✔️ The biggest ad creative mistakes (and how to fix them).
✔️ How to optimize your budget for better ROI.
✔️ The importance of ongoing tracking and testing.
💡 Want to run profitable ad campaigns without the guesswork? Grab our $10/Day Ad Strategy Template to ensure every dollar works for you!
👉 Download it here: jennielyon.com/adtemplate
⌚ Time Stamps:
0:00 DIY Ad Campaigns Can Waste Money
1:00 How To Make Ad Campaigns Work For You
1:10 Wasted Ad Spend
2:10 FaceBook Audience Insights or Google Analytics
2:31 A/B Testing
2:41 Pro Tip: Analyze Your Existing Customer Base
3:00 Hidden Cost #2 Poor Ad Creative
3:57 How to Avoid Poor Ad Creative
4:30 Pro Tip: Analyze Competitor's Ads to See What Works
4:50 Hidden Cost #3 Failing to Optimize Ads
5:50 How to Improve Ad Performance
6:14 Pro Tip: Even Small Tweaks Can Help
6:54 Hidden Cost #4 Mismanaging Your Budget
7:30 How to Fix Your Budget
8:02 Pro Tip: #5 A Well Planned Budget
8:10 Hidden Cost #5 Losing Time
9:00 How to Avoid Losing Time
9:27 Pro Tip: Hiring an Expert Pays for Itself
10:56 Free Resource AD Template
🔗 Resources Mentioned:
📌 FREE $10/Day Ad Strategy Template: jennielyon.com/adtemplate
📌 $10/Day Ad Strategy & Workbook $9 jennielyon.com/adworkbook
📌 Schedule a Free Strategy Call with Team Jennie: jennielyon.com/marketingmomentum
WHO AM I?
Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without being overwhelmed.
🧩 Let’s Connect!
💻 Website: jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/
🎙 Podcast: Digital Marketing Made Simple
✅ Subscribe for more digital marketing insights & strategies!