Right now we all want more listings. But the question I would turn back around and ask you is, what type of content are you putting out there to attract your ideal customer?

Your content/knowledge needs a place to live if you’re going to be successful. Whether you’re selling real estate, loans, consulting services, or products.

You need a platform.

For my friend Scott Schang (co-founder of Buywise Mortgage & Findmywayhome.com) it’s a blog and in the early days, webinars.

For Jeb Smith & Christian Walsh, both realtors doing 15+ transactions per year, it’s creating content through their YouTube channel. So far this year in 2021, Jeb’s closed close to 6 transactions as a direct result of his video content on YouTube and Christian’s closed 4.

They are creating content that attracts their ideal customer.

Without a platform to attract and communicate with your audience, you’re doomed to failure.

These agents have become leaders in their market by simply creating authoritative content. Telling people you’re the “local market expert” doesn’t have the same effect as showing people that you are.

So in this episode, I share some examples and give you some strategies for building your platform, creating authoritative content, and I tee up the kinds of questions you should be answering in your marketing!

Show-notes:

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