You’ve likely seen the organic egg brand in your local supermarket dairy aisle. And if you haven’t tried the eggs, add them to your shopping list.

Pete and Gerry’s, through a network of 40+ independent family farmers, produces free-range, organic, Certified Humane® eggs. Passed down through three generations, the enterprise puts the health of its hens—and its customers—above all else. In this episode, CEO Jesse Laflamme shares the Pete and Gerry’s story and how purpose helped the company navigate shifting consumer-food relationships, the rise of factory farming, and animal welfare challenges.