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Content, Briefly
Trailer
Bonus
Episode null
Season 1
Crossbeam: Sean Blanda on building a 55,000-person newsletter
In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.
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Timestamps:
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Useful Links:
Crossbeam Website: https://www.crossbeam.com/
Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/
Sean’s Website: https://www.seanblanda.com/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.
Chapters
- Intro
- Who is Sean Blanda?
- What’s Crossbeam?
- Crossbeam marketing function.
- Crossbeam content team communication and structure.
- Crossbeam marketing strategy.
- Optimizing content execution in a mature industry.
- Why building an email list is so important.
- The role of SEO in Crossbeam's content strategy.
- Journalistic approach to content marketing.
- Crossbeam's content creation frequency and types.
- Integrating events into content.
- Quality versus quantity in content.
- Crossbeam content creation tools.
- Sean's perspective on AI in content creation.
- Learn more about Sean and Crossbeam and get in touch.
- Outro