In support of Pause On The Play The Community’s February theme - Sustainability! - India chats with Sustainable Business Consultant and founder of Mama Eco, Shannon Kenny, about eco-conscious values from a brand perspective.

What does sustainability mean, anyway? How can a service-based business integrate eco-conscious decisions into standard operating procedures? What do companies get out of adopting eco-friendly values? It’s a broad topic - one that can, understandably, lead to feelings of overwhelm and confusion. Shannon helps us sort fact from fiction, and provides simple steps we can take right now, right where we are.

In this discussion: 

• Demystifying sustainability
• How to offset information overwhelm
• Best practices for sharing eco-conscious values
• What is greenwashing?
• Doing a sustainability self-audit
• The value of engaging, honest transparency
• Resources for businesses and service providers

Read the full show notes: www.flauntyourfire.com/theshow/41 

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Shannon Kenny is a Sustainable Business Consultant who helps eco-conscious businesses become more sustainable without sacrificing profit. Growing up on the Caribbean island of Trinidad instilled a deep sense of environmental responsibility within her, and in 2017, she turned that conviction into her career with the launch of Mama Eco, a business dedicated to helping eco-conscious people make better decisions for the environment. Shannon has spoken at sustainable events as well as been on panels with thought leaders in the environmental world. And has been featured in several publications, including USA Today, MarketWatch, mindbodygreen and Grateful. 

Visit Mama Eco for more resources including her free resource guide Top 5 Mistakes Most Businesses Make When Becoming More Sustainable. 

Join Shannon, Erica, and India for an exclusive evergreen workshop on sustainability when you join the Pause On The Play Community.

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