Growth Marketing TodayEpisode 42Season 3
Building Unbounce's Marketing Team from 1 to 35 Employees with Georginia Laudi - GMT042
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Building Unbounce's Marketing Team from 1 to 35 Employees with Georginia Laudi - GMT042
By Ramli John • View the Website

Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That's what Georginia (aka as Gia) Laudi, the former VP of Marketing at Unbounce (2012-2017), did exactly. As an early employee, she built a team which surpassed targets and more than doubled acquisition in its 2nd year. For the show notes, key takeaways, tweetable quotes and other valuable resources, go to https://growthmarketing.today/042

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