Everyone is looking for better ways to convert – and keep – prospects as customers. In this episode, we are pleased to welcome someone who has valuable insights into just that.

 

Scott King is the Head of Marketing at Krista Software, an intelligent automation platform company. Scott helps enterprise software companies build better content and tell better value-based stories that create life-long customers. His background in sales and current position in marketing gives him a unique take on the prospect conversion process.

 

Scott’s approach is all about authenticity, connection, and how marketing can better utilize feedback from sales. Listen in to discover:

This episode has takeaways for both sales and marketing leaders. And don’t miss his final secret – Why the best product doesn’t always win the deal.