This is the second episode of “Evolution of Innovation: How New Ideas Will Shape Specialty Coffee,” a session recorded at Re:co Symposium this past April. This session offered a glimpse of new ideas in coffee from some leading thinkers in specialty coffee and a discussion of how they are likely to shape the future of our industry. If you haven’t listened to episode #33, we strongly recommend going back to listen to it before you continue with this episode. On this episode of the Re:co Podcast, we’re pleased to welcome Anukampa Freedom Gupta-Fonner, Chief Imagineer and CEO of Design by Freedom. Design By Freedom is an invention company on a mission to move the United States to zero waste, starting with coffee. At Re:co Symposium in April, Anukampa implored us to imagine a zero waste future and use it to promote the redesign of single-use products used by the specialty coffee industry. This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: https://scanews.coffee/podcast/34/reco-podcast-anukampa-freedom-gupta-fonner-on-the-evolution-of-innovation/ - Watch the full Re:co video on YouTube: https://youtu.be/xXH_5E0byw8 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2018 Re:co speakers: https://www.recosymposium.org/2018/talks Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:30 There is a silent trash epidemic and global trash crisis. What if we redesigned everything to be entirely waste-free? 5:30 And what better place to start than disposable coffee cup sleeves. 5:15 Solution: a reusable coffee sleeve that is also designed to have many other uses that integrate into everyday rituals. 10:30 It’s possible to do - the vegan movement is proof you can shift consumer habits. 13:00 Cafes and baristas are crucial to building this ecological movement. 17:30 Coffee is the perfect product to affect change and grow the movement. 20:30 The coffee industry can be recognized by Time Magazine’s Person of the Year, like the #MeToo movement, if we work together and achieve sustainability. 22:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message