Welcome back to the second part of our two-part sales enablement series on the HubHeroes podcast!
In last week's episode, we rolled up our sleeves and had a challenging (but powerful) discussion as we unpacked why most sales enablement strategies fail ... even with the best of intentions.
This week, we're switching gears to talk about implementation; specifically, how you leverage HubSpot to execute and implement your sales enablement strategy.
We intentionally split up these topics because, much like you can't look to HubSpot Marketing Hub isn't your inbound marketing strategy — it's the platform by which you execute a strategy you develop — you also can't look at the Big Orange Sprocket as a replacement for doing the work to create your sales enablement strategy:
It can't address any trust issues that exist between your sales and marketing teams.
It can't tell you what sales enablement content you actually need.
It can't architect what your sales enablement content library should look like.
It can't tell you exactly what playbooks you need to create within the tool or how to use sequences.
However, once you have that baller sales enablement strategy baked out and ready to rock, the sky is the freakin' limit when it comes to leveraging HubSpot to make sales enablement a reality. Because if you think only HubSpot Sales Hub has you covered when it comes to serving up the sales enablement goods, hoo boy! You have so much to learn, my friends.
And that's exactly what this episode about.
If you're a HubSpot user — or you're thinking about how HubSpot can help you with sales enablement — this is the episode for you.
Here's what we cover in this episode ...
At a high level, what do companies need to be thinking about when they're evaluating how to leverage technology solutions (like HubSpot) for sales enablement?
What are the ways in which companies can use HubSpot for their sales enablement means that go beyond what some might consider to be the "obvious" tools in the HubSpot Marketing Hub and Sales Hub?
Why are documents one of the most powerful ways to maximize your sales enablement potential with HubSpot?
What are the top sales enablement tools that you should be looking at in the HubSpot Sales and Marketing Hubs?
What are the most common mistakes folks make when implementing a sales enablement strategy with HubSpot?
... and much more!
YOUR ONE THING FROM THIS EPISODE
It doesn't matter if you're entirely new to the HubSpot ecosystem or if you've been using it for years. If sales enablement is a pain point or a focus area for your business, I guarantee you're barely scratching the surface of what the Big Sprocket can do for you. Of course, like we talked about extensively last week, HubSpot is not a replacement for your sales enablement strategy. But with the right one in place, you have countless tools and tactics at your fingertips within HubSpot to make it happen.
