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Trailer
Bonus
Episode 84
Season 1
The ROI On DEI - A Tell All
When we think about investing in our businesses, we typically consider what we’ll get out of it when doing so. Will our audience grow? Will our revenue increase? Will we meet our goals faster?
These returns on investment aren’t wrong to have as a motivator, but they do look different for DEI work.
On this episode, Erica and India discuss:
- The reason a traditional ROI measurement is ineffective for DEI work,
- Why you have to be willing to engage on a personal level even when the business is funding it, and
- What surprising results their clients have seen when committing to this work.