Growth Marketing TodayEpisode 15Season 1
GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
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GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
By Ramli John • View the Website

Ever wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares with us the difference between “champion” and “challenger” campaigns and how to split your marketing budget between the two.

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