Matt's been running an experiment to increase his YouTube ad revenue and sell more of his digital products through his videos. And guess what? It totally worked! In this episode, Matt and Andrew dive into all the techniques Matt's using to increase YouTube views, watch time and subscribers and explore why this new YouTube content strategy is paying off (literally -- Matt's made over $12K because of this optimization experiment). If you want a deep-n-nerdy dive into YouTube SEO, thumbnail designs, playlists and end cards, this episode is for you. Enjoy!

P.S. Want to see the behind-the-scenes of all this work (and the extra loud Hawaiian shirt Matt sports in all his videos)? Check out the entire experiment write up at Moneylab.co/Youtube-Optimization