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Be a Marketer with Dave Charest
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Bonus
Episode 65
Season 1
Authentic and Timely Communication with Matthew Polstein and Tallie Martin
It doesn’t get more authentic than the great outdoors. Matthew Polstein and Tallie Martin of the New England Outdoor Center (NEOC) like to preserve that authenticity in their marketing.
Matthew founded NEOC over 40 years ago, offering guests in scenic Maine rafting and snowmobiling, plus lodging and an event center with scenic views of Mount Katahdin. Marketing Manager Tallie says it’s not always about making the hard sell in email communications, but connecting with the customer.
“I'm seeing a higher click rate, and a higher opening rate for what I write in a newsletter. I'm like, Hey, this is what's up, here's what we're doing, here's what's relevant, here's what happened last weekend, here's what we're looking towards,” she says. “People are opening that rather than buy this, do this, come see that.”
On this episode of the Be a Marketer podcast, Tallie, Matthew, host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, talk about seasonality, timing communications to purchases, and using AI in email composition.
Additional Resources:
- Automatically generate a marketing campaign based on your goals
- Use Constant Contact’s Content Assistant to write email, landing page, social, and SMS content for you
- Visit the Constant Contact Community
Meet Today’s Guests: Tallie Martin and Matthew Polstein of New England Outdoor Center
☕ What Tallie does: Tallie is New England Outdoor Center’s Marketing Manager. In addition to managing social media and other marketing initiatives, she guides and teaches canoeing and kayaking at the center.
💡 Key quote: “It's all authentic marketing. It’s not pushing people in an inauthentic way. It's organic.”
☕ What Matthew does: Matthew is the President of New England Outdoor Center. Operating for over 40 years, NEOC offers rafting, snowmobiling, lodging, and a world-class business center and wedding venue.
💡 Key quote: “None of us stand alone. To small business people we often feel like we do, but we really need to make sure we take care of them, build a network of staff and supporters around us. It’s so important to have a community that incubates and grows your business.”
👋 Where to find Matthew: LinkedIn
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