As we gain experience and raise our prices, we start to get into the luxury market. It’s something many of us strive for because it means we’ve made it - we beat out the competition for the best weddings, they become great portfolio pieces, and you can make better money.

But how do we attract the luxury clientele?  And when we get those weddings, are they really all that we hoped for?

Laura Ritchie is the Founder and Designer at Grit and Grace.

This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.

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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.