In this conversation, Robert Burko, CEO of Elite Digital, shares his journey from starting a digital agency in his parents' basement to leading one of Canada's largest digital-first agencies. He discusses the importance of passion in entrepreneurship, the evolution of his vision over 22 years, and the significance of building a strong company culture.

Burko emphasizes the value of teamwork, collaboration, and finding the right people who align with the company's values. He also highlights the need for continuous improvement and embracing diversity within the team. In this conversation, Robert Burko shares insights on creating a welcoming company culture, the importance of mentorship, and the value of a family-first approach in the workplace.

He emphasizes the significance of open communication, celebrating life events, and fostering a growth mindset among employees. Burko discusses how failures can be reframed as learning opportunities and highlights the role of family support in personal and professional growth. The conversation also touches on innovative solutions for work-life challenges and the importance of building loyalty through understanding and support.

leadership, digital agency, entrepreneurship, company culture, teamwork, hiring, marketing, growth, community, innovation, leadership, company culture, mentorship, work-life balance, growth mindset, family support, entrepreneurial journey, open door policy, employee loyalty, innovative solutions