B2B SaaS Marketing Snacks
Trailer
Bonus
Episode 12
Season 1
12 - Who should your first marketing hire be?
The answer is a good copywriter. But it doesn't stop there. There's five skill groups that need to be fulfilled.
- It starts with the copywriter because they will take care of the most primordial aspect of marketing: addressing your audience's pain.
- Then comes the growth hacker, the automation specialist.
- Marketing and sales go hand-in-hand and that's where your product evangelist shines.
- Number 3 is often confused with product marketing, which will be the fourth gap you'll try to fill. Potentially your first MBA hire, this person is all about the 5 Ps (and more).
- Finally, the team leader. This one's last because oftentimes one of the previous four will organically grow into this position and you can find a new hire to fill their previous position.