Peter sits down with Stephen Steers, author of "Superpower Storytelling," to explore the power of storytelling in sales and business. Stephen, who combines his experience as a sales consultant and stand-up comedian, shares his journey from near-death construction worker to successful entrepreneur, and reveals his proven frameworks for effective storytelling in business.

Stephen shares the three hidden stories every business possesses—and how to use them to win customers. He also details his "Magnificent Seven" reasons why people buy, and the four essential questions to ask before telling any story. He offers practical insights on how to conduct effective sales calls, emphasizing the importance of making emotional connections while keeping the prospect – not the seller – as the hero of the story.

Whether you're in B2B or B2C sales, this episode provides valuable techniques for improving sales conversations, building better relationships, and crafting compelling stories that resonate with your audience.

Stephen also shares a generous offer for listeners: a free sales call review and access to his call script template at stephensteers.com/podcast.