This podcast features a conversation with Erjaam Hayes, NBA Director of Player Development, about his career and the NBA's player development programs. Hayes discusses his journey from community relations to player development, highlighting the role of NBA Cares in fostering player interests and passions. He details the structure and challenges of G-League player development, including program creation, resource allocation, and engagement strategies. Furthermore, Hayes addresses the evolving needs of players, particularly concerning entrepreneurship and social media, and looks toward the future of athlete development in the context of NIL deals and changing engagement methods. Finally, the discussion emphasizes the importance of viewing athlete development as a crucial investment rather than a cost.