Fashion designer Scott Sternberg is best known for his successful brand Band of Outsiders, which he founded and ran for over a decade. While he had success in that space, he felt he needed more in his personal life. Enter Zod, aka General Zod, who helped him to find a better work/life balance, get outside and slow down on their walks, and even connect with the neighbors in his community (Scott deems Zod to be the "Mayor of Silver Lake").

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