Today, we’re very happy to present the second episode of “Value Chains: Transparency and Market Linkages,” a session recorded at Re:co Symposium this past April. Acknowledging that this isn’t the first coffee price crisis, this session brought leaders together to ask: How successful were the tools we employed previously? What new tools offer potential solutions? If you haven’t listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Through the story of McDonald’s’ dedication to achieving full sustainability in their business’s coffee value chain, Michelle Johnson challenges and explores our ideas of what sustainability in coffee means—and who is truly setting the bar for creating a future for the industry. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/66/reco-podcast-michelle-johnson-on-an-exploration-of-a-sustainable-value-chain-s3-ep-2/ - Watch the full Re:co video on YouTube: https://youtu.be/PU8a25hDN7 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 2:15 The specialty coffee industry has an us-vs-them mentality with commodity coffee and a humanitarian angle in our marketing 5:15 The story of McCafe and its journey with its sustainability initiative, SIP 11:50 Specialty coffee should applaud what McDonald’s is doing, and there is space for collaboration between the two 14:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message