In this podcast episode we dive deep into Pegasus, a pioneering SaaS platform transforming the equestrian event management industry. Sam, the founder, takes us through the company's vision of becoming the global operating system for the equestrian economy. Learn about their unique journey from bootstrap beginnings to launching with potential, powered by a strong marketing strategy and deep industry insights. Discover the challenges and triumphs of developing such specialized software, their strategic approach to market entry, and how they plan to dominate this niche yet lucrative industry. Perfect for tech enthusiasts, aspiring founders, and anyone with a passion for SaaS and equestrian sports.

🔍Timestamps:

00:00 Introduction and Welcome

00:07 Overview of Pegasus and Its Vision

01:46 Event Management System Features

03:12 Marketplace and Future Plans

05:29 Founder's Journey into Equestrian Tech

05:48 Building the Business During COVID

08:23 Initial Challenges and Launch

11:51 Marketing Strategy and Brand Building

13:24 Podcasting as a Growth Tool

18:44 Personal Podcast Preferences

23:14 CrossFit and Business Insights

27:53 CrossFit's Unique Business Model

29:20 The Appeal of CrossFit Competitions

31:01 Marketing Strategies in Sports

33:05 Building Pegasus: A Journey of Trust and Relationships

36:06 Soft Launch and Customer Feedback

38:57 Challenges and Strategies in Scaling

43:06 The Role of Venture Capital

46:03 Lessons from a Founder Couple

52:41 Contact and Final Thoughts

-- LINKS --

 ► Show Notes: http://nuoptima.com/saas-podcast/pegasus-sam-baynes

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