How political promises got ever more outlandish. 
This podcast will: 
• Look at the history of political parties making retail offers they can never hope to honour 
• Examine the dark arts of modern-day political marketing 
• Ask whether the post-truth political age is here to stay 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-Boone, Content & Engagement Executive, CIM 
Recorded: Thursday 28 November 2019 12:00 GMT