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Marketing Powerups
Trailer
Bonus
Episode 46
Season 1
Talia Wolf's Emotional Targeting Framework for Conversion Rate Optimization
Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/
🏆 Sponsored powerup
🏆 Sponsored powerup
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But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter).
They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty!
🎉 About Talia Wolf
Talia Wolf is the founder of GetUplift, a full-service consultancy that works with fast-growing, profitable companies like Teamwork, Social Media Examiner, Athlon, and Sprout Social.
She is listed as one of the most influential experts in conversion optimization. She has trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.
She is an expert in emotional targeting, persuasion, messaging, landing page optimization, mobile optimization, customer experience, customer research, eCommerce optimization, emotional conversion optimization, growth, optimization & analysis.
🕰️ Timestamps and transcript
- [00:00:00] The Role of Emotions in Purchase Decisions
- [00:01:02] B2B Decisions Are Based on Emotion
- [00:04:06] Emotional Triggers in B2B Purchases Decisions
- [00:07:59] Carving Out A Niche In A Crowded Market
- [00:09:29] 42 Agency - My Number One Recommended Growth Agency
- [00:12:09] Discussing Emotional Connection with Product Brands
- [00:14:29] Applying Emotional Targeting in Marketing
- [00:19:37] Insight Mining Process with Talia Wolf
- [00:22:27] Exploring the Career Journey of Talia Wolf
- [00:29:10] Marketing Powerups Newsletter and Podcast Promotion
✨ Useful links
- Talia's LinkedIn - https://www.linkedin.com/in/taliagw
- The GetUplift website - https://getuplift.co/
- The ultimate guide to emotional targeting - https://getuplift.co/emotional-marketing-and-conversion-rates/
Chapters
- The Role of Emotions in Purchase Decisions
- B2B Decisions Are Based on Emotion
- Emotional Triggers in B2B Purchases Decisions
- Carving Out A Niche In A Crowded Market
- 42 Agency - My Number One Recommended Growth Agency
- Discussing Emotional Connection with Product Brands
- Applying Emotional Targeting in Marketing
- Insight Mining Process with Talia Wolf
- Exploring the Career Journey of Talia Wolf
- Marketing Powerups Newsletter and Podcast Promotion