Cash is only easy to come by when you don't really need it.

When things are going well, banks are happy to finance loans and lines of credit, and investors are easy to find when you're profitable and growing quickly. But we all know things aren’t always going well.

For service-based businesses, where our products aren’t widgets but more often the intangible value of our brains and experiences, we tend to think that outside funding just doesn’t apply to us and our business model.

But the truth is that you have more options than you think. And that’s what we’ll geek out about over the next few episodes, empowering you with the knowledge and tools to explore these alternative funding avenues.

To start, I’m talking to Eda Henries, founder and managing principal of Henries & Co., a capital advisory firm. We’re digging into the ins and outs of bringing equity investment into your business, including a behind-the-scenes look at how that process unfolded for Eda in her own business.

Listen to the full episode to hear:

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