In our society, women are treated like they have shelf lives.

Once we reach a certain age, we’re told that it’s time to wrap up, settle down, and start looking for more appropriate passions → like knitting and gardening.

All that’s really left for us to do is reflect on our lives, and quietly make our way to the end of our lives. 

Nothing new, exciting, or groundbreaking can be expected of a woman past a certain age. 

Not according to today’s guest, Juju Hook. 

According to Juju, middle-aged women are in the absolute PRIME of their lives. 

The most happening 8 - 11 AM news slot, if you will. 

And that pressure to stay still and dream of youth? That just doesn't hold any weight anymore. 

Juju owned a corporate branding firm for nearly two decades. Her business was doing well - she had a great team, great clients, and was able to achieve every career goal she’d ever set. 

And she was bored stiff.

Turns out, while everyone talks about what a woman should be doing in her teens, 20s, and 30s (‘grow your career’, ‘get married’, and ‘start a family’), no one talks about what we’re supposed to do after we’ve achieved all those things.

Society just doesn’t account for women in their middle (or ‘primetime’) age.

So Juju decided to take things into her own hands. She made the tough decision to walk away from corporate branding and dip her toes into motivational speaking - a field that excited and challenged her. 

And boy is she glad she did!

Juju now helps women in their primetime age with business, branding, and strategy decisions. She helps them figure out the essence of who they are without all the bells and whistles of career or family attached. 

The world loves to invalidate older women so they can prey on (and profit off of) their insecurities, and Juju is leading the fight against it.

Here’s a peek at what else you can expect:

• How Juju grew disillusioned with her job

• How her boredom was impacting other parts of her life

• Exactly why society likes to impose an age limit on women

• The similarities between us and Juju

• Why discovering your essence is so important

Juju Hook - Website

Juju Hook - Essence of Influence

Strategic Juju - Blog

This Week’s Joy:

Juju believes that people can be two things - a flame, or the mirror that reflects it. 

Juju’s joy right now is being that mirror for other women and helping them grow. 

This Week’s Hustle:

It’s hard for women in business to show up on social media and play a role. 

With Juju’s ‘Essence of Influence’ assessment, she aims to teach women about what kind of influence they really are (reporter, scientist, activist and so on) so it becomes easier for them to play that role. 

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