Today’s episode seeks to explore our industry's emphasis on educating customers, and the value of education for employees: While it has potential to be alienating, education will always add to an individual's experience of a product in specialty coffee. Lecturers Amy Moore and Jennifer Haare explore the roots of education in specialty coffee, what we are trying to teach people, why, and how this relates to mindful consumerism. Related Links - Read the full transcript on SCA News: - Listen to other episodes of the SCA Podcast: https://scanews.coffee/category/podcasts/sca-lectures-podcast/ - Learn more about the upcoming 2019 Lecture Series: https://coffeeexpo.org/lectures Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 1:30 Introduction and background to Jennifer Haare and Amy Moore and how they got involved in training 7:15 Why is training and education in specialty coffee valuable? 10:00 What kind of education makes coffee alienating to customers, each other and wider society? 13:20 What types of educational opportunities exist within a specialty coffee business? 18:15 How do we make opportunities for education within the specialty coffee space? 22:10 Ways of building a staff training program 29:30 How to build engagement through authenticity and inner motivation Q&A 35:45 What are your tracking tools to be aware of where a barista is in their training cycle and how to empower them to be invested in their objectives. 39:20 How do you get your employees to be more invested in their jobs? 42:00 Recommendations for learning resources 43:50 What is emotional labor? 45:45 How do you create a space that is both third wave specialty but also inclusive to members of the community who enjoy second wave coffee? 50:00 Practical input for how to identify learning styles and educating to different learning styles? 53:30 How do you persuade more established employees to adopt more up-to-date learning techniques? 58:00 With people who have limited time, what are the essential things to focus on with a public education program? 1:01:00 How do you describe other non-specialty coffee businesses to consumers with little coffee knowledge? 1:06:00 When you introduce specialty coffee into a coffee business, how do you build excitement amongst your staff and customers? --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message