In this episode, we sit down with Dipti, the founder of CRSTL, a modern B2B commerce network focused on enabling brands of all sizes to go omni-channel. Dipti shares the journey of launching CRSTL, discusses the challenges faced, and the unique value CRSTL brings in the EDI space. Learn about her background, the importance of customer focus, and the strategic decisions behind building and scaling a SaaS business in the eCommerce infrastructure space. Timestamped segments include the origin story of CRSTL, growth channels, customer validation, team building, resource allocation, fundraising experiences, and advice for other entrepreneurs.

🔍Timestamps:

00:00 Welcome and Introduction

00:08 The Story Behind CRSTL

04:29 Understanding CRSTL's Market and Product

06:03 Building and Growing the Business

07:52 Customer Focus and Differentiation

30:07 Challenges and Resource Allocation

35:23 Quick Fire Questions and Conclusion

-- LINKS --

 ► Show Notes: http://nuoptima.com/saas-podcast/crstl-dipti-desai

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