In this episode, Emma speaks to activist and artist Jessica Sim and communications professional Yula Rocha. They share experiences of how they have used research and data to understand the attitudes and behaviours of their audiences, and how they have used this information to create impactful and effective campaigns. They discuss the challenges they have faced in trying to adapt to and shift audience behaviour and the strategies and leadership they have used to overcome them.

Jessica Sim 

Jess is an activist and artist who is passionate about ecology, and committed to developing creative communication methods to inspire more mindful living. She established the Museum of Garbage with FLYING roots, co-founded Circuit Istanbul and Nadas Istanbul - organisations that focus on establishing community spaces that foster nature connection through creative programming. Jessica is an alumnus of CCL Creative Europe Wales (2017).

Yula is a journalist and communications manager at People’s Palace Projects, where she works with artists from the Xingu Indigenous Territory and favelas of Rio de Janeiro. SHeproduced the first Indigenous Film Festival at the ICA and an arts installation at Venice Architecture Biennale and has chaired climate and arts events at Chatham House and for Chevening scholars. Yula is an alumnus of CCL UK (2023).