In this episode, we speak to Jihan Abass, the Founder and CEO of Lami, an insurance-as-a-service startup based in Nairobi, Kenya. Lami's platform enables insurers, banks, and other partners to offer  digital and flexible insurance to African consumers. 

4:12 – First question: formal insurance penetration in Africa is 3%. What's the problem and how is Lami trying to solve it?
6:45 – What does flexible, digital, B2B2C insurance actually look like in practice?
9:32 - Lami's origin story.
10:48 - A discussion about Griffin Motor Insurance, Lami's B2C motor insurance app used to test and showcase their product to prospective partners and customers. 
15:10 - How can - and will - embedded, digital insurance increase insurance penetration on the continent?

This episode is part of our conversational series sponsored by  MFS Africa. MFS Africa’s competition is with cash, and throughout this series, we’ll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.

Follow The Flip on social media @theflipafrica.