I get it. I’ve been there.

I wanted to be successful and I didn’t know how because I wasn’t successful yet.

So I did what I thought was the right thing: I asked for advice.

I found people who I considered to be successful and I asked them what it took to get to where they were—and what I needed to do. In truth, I was looking for a formula—but what I found was not only generic but incredibly unhelpful.

I didn’t understand why these successful people wouldn’t just tell me what to do! Were they being stingy or is there simply not a formula for success? Do we all just need to “find our own way?”

What I want to know is: is that the truth? Is there really only one way to success?

Personally, I think there are two main reasons why people tell you that there isn’t a formula for success.

The first one is that they don’t know the formula for success so they just declare that there isn’t one. They think that since they haven’t found it, it isn’t out there.

The second reason—which is the real, deeper, bigger reason—is that if we are just looking for a formula for success and success isn’t defined, then the answer is that there isn’t a formula for success at all.

At the heart of it, success can mean so many different things to different people.

Listen to the full episode to hear:

• Why everyone *denies* there's a formula for success
• Why "self-taught" is a myth
• A simple framework for finding your success formula
• How to put your formula to work and take ACTION to reach your goals

Links:

• Attract Paying Customers Action Plan
• Join Startup Society (promo code: earnmore)
• Profit Planning Challenge
• Get in touch!