Having a great product or providing an indispensable service is important to having a viable business. History is littered with failed products and services that were amazing, however. What’s the missing piece in this equation? Communication. Communicating your brand to your potential clients; communicating your strategy with your employees; being honest and communicating with yourself: these are all important pieces in ensuring your stellar product or service succeeds. In this podcast I take a deeper look into what makes great businesses work and why may great ideas fall aside.
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