As this podcast season progresses, I’m realising that everyone I speak with has something in common. The safety net of their own community. If you’ve been listening along, you might have noticed that too.

So in this episode, I’m going to take my learnings from Dave (episode 6) and look a little deeper at the role that community can play in your business. The different types of community. How you can grow a community and why it’s important that, when you move to a small town, you seek to build your safety net in an authentic way.

I hope it helps you.

Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas. 

Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.

Join the Small Town Business conversation on Instagram or Facebook or visit us online.

Audio production by Jet Streamer

About Small Town Business:

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.

Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.

Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.

Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.

Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.

For more info, visit smalltownbusinesspodcast.au