Starting a business often means learning to trust yourself first — especially when battling both personal and professional challenges.

Teresa Heath-Wareing built a six-figure agency as a single parent, then transformed it into a successful online business. But her journey involved more than just business growth; she also sought authenticity in both marketing and life.

"I built a six-figure business while drunk or hungover," Teresa shares candidly about her past struggle with alcohol addiction. “So, if I can do that, what the hell can I do now that I am 100% clear-headed and focused?"

Teresa discusses the real meaning of showing up vulnerably in your marketing, why email marketing beats social media for building relationships, and how she generates revenue through multiple streams. She also breaks down the mindset shifts needed to overcome imposter syndrome and self-sabotage.

On this episode of Constant Contact’s Be a Marketer podcast, join host Dave Charest and Teresa as they explore what it really means to market authentically online, the importance of building your email list before anything else, and why consistency in the right marketing channels matters more than trying to do everything.

👉 Check out the full podcast episode Teresa mentioned in this episode.

 

 Additional Resources:

●  Audience Engagement Keeps Eyes on Your Business

●  How to Market Your Small Business on a Shoestring Budget

●  Digital Marketing for Small Business: How to Get Started

●  Get Started With Email Marketing: 10 Things You Need to Do First

🎯 What she does: Teresa Heath-Wareing helps entrepreneurs scale their online businesses through strategic marketing and audience growth. After a successful corporate marketing career that included a role at Land Rover, she built a six-figure agency. She later transformed her business model to focus on online business coaching and has become a sought-after international speaker.

💡 Key quote: "If you are trying to help people and show people the way, no one wants to hear when you are in the messy middle of it. What is really helpful is being honest about it happening and being honest about the trials and the tribulations and the difficulties you've gone through at the point where I can help people and tell them how I got through it."

👋 Where to find her: Website | Podcast |  Instagram | LinkedIn | Facebook | X, formerly known as Twitter 

 If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.