If you want to rank a piece of content for SEO, you’d usually do keyword research to figure out what phrases you want to rank for. Brendan Hufford, Founder of Growth Sprints, says that no longer works.

Today, he explains why that's the case. Brendan also shares the Content IP Framework that will help you rank higher on AI-powered search results pages.

In this Marketing Powerups episode, you'll learn:

Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Brendan Hufford's Content IP Framework: https://marketingpowerups.com/018

 

Brendan Hufford is a seasoned marketer, Founder of Growth Sprints, and creator of the Content IP framework. Prior to his marketing career, he worked as a teacher, which has helped him approach marketing as a form of education. Brendan is known for being prolific in his content creation, having completed a 100 Days of SEO project where he created one blog post, one YouTube video, and one podcast episode every weekday for 20 weeks. This project helped him land his next job and still drives people to his courses on SEO for the rest of us.

🕰️ Timestamps and transcript