Our guest today is no stranger to learning cause lessons the hard way. Founder of Trade as One, an online company creating jobs by selling fairly traded consumables, Nathan George shares what he's learned along the way, why Trade as One switched to a subscription model and how saving the world isn't a business strategy. Be sure to listen to today's episode to learn how this successful cause-based business has grown, the importance of quality control and story-telling and what surprises they've encountered in their internationally-sourced product line along the way.