In this episode of Content Briefly, we’ve interviewed Tom Shapiro,  Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.

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00:00 Intro

01:32 Who is Tom Shapiro & Alexis Trammell?

04:24 Stratabeat’s origin story.

06:53 Evolving business focus.

09:18 A six-year journey in an agency.

10:50 Adapting to AI and market shifts with a data-driven content strategy.

14:24 Methodology behind the annual content strategy survey.

16:11 Content cadence and traffic growth.

20:28 Balancing content strategy.

22:22 Overcoming content production roadblocks.

26:57 Integrating industry segmentation into SEO strategies.

30:42 Strategies for optimized content performance.

33:00 Tracking site visitors to optimize marketing strategies.

35:08 The power of Original Research in content marketing.

38:41 Learn more about Tom and Alexis and get in touch.

39:09 Outro

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Website: https://stratabeat.com/

2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/

Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/

Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/

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► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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