When you’re thinking about creating a digital product, there are a lot of decisions to make.

Should you create a course or a membership site?

Write a book or provide one-on-one coaching?

There are so many options, and each one has its own nuances, benefits and challenges.

Whatever product you decide to create, you’ll have to make choices about structure, pricing, marketing and more.

In this episode, I’m talking to Julie Solomon, CEO of EmpowerYou Inc, host of the Influencer Podcast and creator of SHINE.

Julie is an expert in digital marketing, PR, and personal branding and I wanted to talk to her about SHINE because it is so different from a lot of what we see online. I wanted to learn more about how she structured the program and what led her to some of the choices she made.

We’ll also dig into how she markets a premium program with a matching price tag, growth challenges and the pros and cons of running high-ticket programs.

Listen to the full episode to hear:

• The market challenges Julie designed her program to address
• Why she pivoted away from a monthly membership model to a six-month commitment
• How Julie attracts organic leads to her program with her podcast and social media
• Why Julie settled on her price point, and why she hasn’t changed it even as she’s iterated other parts of the program

Learn more about Julie:

• JulieSolomon.net
• Instagram: @julssolomon
• The Influencer Podcast
• SHINE

Learn more about Gillian:



• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!