Join Nate Matherson as he sits down with Tyler Hakes for the third episode of the Optimize podcast. Tyler is the founder of Optimist, a content marketing and SEO agency focused on startups and growth-stage businesses. Tyler has worked with a number of incredible startups like Sendbird, Submittable, and HelloSign. In this episode, we explore how organic search is changing, including what Tyler has coined AI and Dark Search. Tyler and Nate dive deep into building topical authority, relevance, and Google's new Search Generative Experience (SGE). For more information please visit www.positional.com, or email us at podcast@positional.com. You can reach Tyler at www.yesoptimist.com, or connect with him on LinkedIn.