Listeners, we're back this week with Mike Alfaro.

Mike Alfaro is the creator of "Millennial Lotería" a modern update to the classic Latinx card game that became a #1 Best Seller and sold out at every Target store in America. With over 10 years of agency experience as an award-winning Creative Director, Mike also brings a wealth of industry knowledge and Latinx insights to all his collaborations, including his skills as a video creator, copywriter, and graphic designer. Past collaborations include work for Honda, Walt Disney Pictures, DC Comics, HBO, Target, Maker's Mark Whiskey, and even a special commission by President Joe Biden.

 

Relevant Timestamps:

6:30 - His early work experiences

8:07 - Wasn’t really expecting to become a business owner...

9:02 - First investment

10:35 - Representations of Latinidad

12:25 - How Millenial Lotería came about

22:25 - Making it a business

24:22 - The biggest lesson with the first set

36:56 - The power of Latinos...

37:54 - Celebrating the growth

40:39 - Relationship with Target

 

 

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