How brands are bringing experience into people’s lives.

This podcast will:
• Look at how great British brands like HMV, Odeon and BT are tapping into human truths 
• Ask how the experiential explosion is helping veteran brands counter the disruptors 
• Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 31 October 2019 12:00 GMT