Getting clear on your niche can help your business flourish.

Finding your niche can mean more than honing your service offerings and ideal client avatar. Niching down can help you express your values in your business.

But the way that niching is talked about and taught in the mainstream can become a matter of chasing money and be out of alignment with your values.

Chelsea Stevenson joins Erica for a conversation about what it has really meant to niche down her business and how her values inform all of her business decisions, from the services she offers, to how she attracts her ideal clients.

In this discussion:

• How your values inform your niche and the clients you want to reach
• How niching down in alignment with your values helps your business thrive
• Why niching down has to be about more than demographics
• Why you need to go deeper when envisioning your ideal clients

Connect with Chelsea Stevenson:

• Hennapreneur
• Cardamom and Clove Henna
• Facebook:@hennapreneur
• Instagram:@hennapreneur.official

Ready to dive deeper?

To find your niche, you have to know your values. Being clear on this means you can chart a course in your business that prioritizes your values and the impact you want to have.

Being explicit about who you support and how your actions align with that can help your business thrive. If you want support in learning to lead through your values, join us for the Implicit to Explicit Masterclass.

Learn more about leading through your values at pauseontheplay.com/explicit.

Resources:

• Erica and India discuss Psychographics vs Demographics
• A video on Jobs to be Done Theory