Like any long-term relationship, the one between public relations and media has its share of ups and downs. So after many years of working together, what does the media truly think about PR? Marsha Lederman, former Western Arts Correspondent and current Opinion columnist with the Globe and Mail, will offer her view on the current relationship status and reveals the best and worst of her experiences with publicists during her long-standing career.    

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Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.