Subscribe
Copied to clipboard
Share
Share
Copied to clipboard
Embed
Copied to clipboard
Talk Commerce
Trailer
Bonus
Episode 244
Season 1
The Top 3 Strategies to Skyrocket Your Marketplace Sales, with Channel Engine's Jordi Vermeer
Summary
Jordi Vermeer, Vice President of Revenue for North America at Channel Engine, discusses the role of Channel Engine in helping brands and resellers list, optimize, and manage their marketplace sales. He explains how Channel Engine integrates with platforms like Amazon and offers automation and tools to streamline the process. Vermeer also discusses the trend of hybrid selling, where brands sell on both Amazon's 1P and 3P models. He highlights the importance of strategy in choosing the right marketplaces to sell on and the benefits of Channel Engine's automation and support. Vermeer also touches on the rise of social commerce and the opportunities for cross-border selling.
Keywords
Channel Engine, marketplace sales, optimization, automation, hybrid selling, social commerce, cross-border selling
Takeaways
- Channel Engine helps brands and resellers list, optimize, and manage their marketplace sales.
- The platform integrates with marketplaces like Amazon and offers automation and tools to streamline the process.
- Hybrid selling, where brands sell on both Amazon's 1P and 3P models, is a growing trend.
- Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling.
- Social commerce platforms, like TikTok and Meta, are becoming marketplaces themselves.
- Cross-border selling can be facilitated through Channel Engine, with opportunities in Canada and Mexico.
Sound Bites
- "We focus predominantly on third party marketplaces to help brands and resellers list, optimize, and manage their marketplace sales."
- "Hybrid selling is the combination of selling on Amazon's 1P and 3P models, which is a growing trend."
- "Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling."
Chapters
00:00
Introduction and Background
Introduction and Background
06:14
Overview of Channel Engine
Overview of Channel Engine
07:34
How Channel Engine Helps Merchants Expand
How Channel Engine Helps Merchants Expand
09:00
Channel Engine's Interaction with Amazon
Channel Engine's Interaction with Amazon
10:20
Hybrid Selling and the Benefits
Hybrid Selling and the Benefits
12:42
Differentiating Factors of Channel Engine
Differentiating Factors of Channel Engine
14:23
Expansion into Retail and Social Commerce
Expansion into Retail and Social Commerce
16:40
Considerations for Multi-Channel Selling
Considerations for Multi-Channel Selling
18:24
Efficiencies and Tools Offered by Channel Engine
Efficiencies and Tools Offered by Channel Engine
18:32
Ideal Clients for Channel Engine
Ideal Clients for Channel Engine
22:05
Expanding into International Markets
Expanding into International Markets
24:54
Predictions for E-commerce and Multi-Channel Selling
Predictions for E-commerce and Multi-Channel Selling
26:14
Availability of Stroop Waffles
Availability of Stroop Waffles
27:00
The Dutch Influence on E-commerce
The Dutch Influence on E-commerce
28:41
Shameless Plug
Shameless Plug
29:33
Conclusion
Conclusion