Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transform your marketing strategy.

We'll dive into the power of behavioral data, tailored messaging, and personalized offerings to create unforgettable experiences. Plus, learn how strategic pre- and post-event communication can build lasting relationships and drive engagement.