$50 Million and Counting .... With Ed O'Keefe 1:28 - A brief overview of Ed’s journey to entrepreneurial success 4:26 - On becoming an entrepreneur 7:41 - Taking advantage of emerging opportunities 8:23 - How Ed built a $50 M dollar business 9:12 - “Your job is create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket… “ 10:36 - It all comes down to mathematics 14:22 - How Ed’s getting 230 - 240 ROI 15:20 - Brief Case study - targeting higher end buyers by developing a system and restructuring price offer 17:58 - An example of a recurring income model 20:50 - Repositioning your product by adding values 23:57 - Giving away value in a leveraged format 28:00 - Building authority through content marketing 30:27 - How does an entrepreneur  build a successful business? 31:21 - Most common challenges in getting started with business and overcoming them 34:01 - Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought” 38:19 - Learning and summary Resources mentioned: www.edokeefeshow.com www.inspiredwear.com