Elton Ollerhead, Director, ASOS Media Group & Katie Streeter Hurle, Chief Strategy Officer at SMG talk to Paul Skeldon about how ASOS – which has been in retail media since its birth, thanks to its ASOS fashion magazine – talks about its retail media journey, the ‘fashion lens’ view of retail media and how creativity is key to retail media campaigns.

• How ASOS has evolved its retail media offering 

• The specifics of retail media in fashion

• Managing relationships with brands

• The need for creative co-operation and agility across the value chain

• Where fashion retail media is heading next

• Elton Ollerhead, Director, ASOS Media Group

• Katie Streeter Hurle, Chief Strategy Officer, SMG

• Paul Skeldon, editor InternetRetailing