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Content, Briefly
Trailer
Bonus
Episode 40
Season 1
Calendly: Emily Triplett Lentz on rethinking content for 2024
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.
In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
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Timestamps:
00:00 Intro
02:37 Who is Emily Triplett Lentz?
02:56 Emily’s background.
03:49 Calendly's journey from startup to enterprise.
05:19 Balancing PLG and sales-led motion simultaneously.
06:30 Calendly's content strategy.
09:21 Rethinking content amid challenges.
11:44 Calendly’s team structure and operations.
14:39 Creator-led distribution.
17:00 Content verticalization & cross-team collaboration.
21:06 Internal & external content creation.
22:34 Important metrics for evaluating content performance.
23:53 The role of product marketing in PLG motions.
25:26 Communication tools for team collaboration.
26:59 Content prioritization and OKRs.
28:19 Balancing new and existing content.
30:40 Example of a successful content piece.
33:10 Personal reflections on scheduling links.
35:23 Calendly's AI summit.
39:31 Learn more about Emily and Calendly and get in touch.
40:16 Outro
************************
Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
************************
Timestamps:
00:00 Intro
02:37 Who is Emily Triplett Lentz?
02:56 Emily’s background.
03:49 Calendly's journey from startup to enterprise.
05:19 Balancing PLG and sales-led motion simultaneously.
06:30 Calendly's content strategy.
09:21 Rethinking content amid challenges.
11:44 Calendly’s team structure and operations.
14:39 Creator-led distribution.
17:00 Content verticalization & cross-team collaboration.
21:06 Internal & external content creation.
22:34 Important metrics for evaluating content performance.
23:53 The role of product marketing in PLG motions.
25:26 Communication tools for team collaboration.
26:59 Content prioritization and OKRs.
28:19 Balancing new and existing content.
30:40 Example of a successful content piece.
33:10 Personal reflections on scheduling links.
35:23 Calendly's AI summit.
39:31 Learn more about Emily and Calendly and get in touch.
40:16 Outro
************************
Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.