We have to make sure that we are moving things forward. We, the marketers, the salespeople, and the business owners of the world are the ones who are going to push our economy through.

Over the last several days, I received a ton of questions from people asking me things like, "John, what do you think? Should we stop? Should we just quit doing our marketing for awhile? Should we pause all of our sales communication? Should we cancel all these future plans that are six months down the road?"

I had to really think about that at first because, like you, I didn't know. But it's really clear now that we do have a very solid and stable answer.

"NO."

To start today, I'm going to give you four strategies to continue marketing through the Coronavirus crisis. And, hopefully, they help you understand what it is you can be doing, how you can pivot, and how to make things happen for your brand.