B2B brands around the world are racing to adapt their messaging in the face of a global crisis. Since many of us have never lived through anything quite like this before, there's no simple playbook to give us all the answers. But B2B marketers in complex industries have communicated through crises large and small for quite a long time — and there's plenty to learn from our past in the face of an uncertain future. Scott Trobaugh talks to Director of Public Relations Steve Graham and Director of Strategy Alison Fetterman to find out how B2B marketers can confidently advance their brand story in times like these.

 

To learn more, read Scott's blog post, "Adapt Your B2B Messaging During COVID-19:" https://www.godfrey.com/insights/content/how-to-adjust-your-messaging-during-covid19   

 

“Marketing to Complex Industries” is presented by Godfrey — a B2B marketing agency for industries like yours. Godfrey is built for technical products, discerning buyers and intricate buying cycles. For more information, visit www.godfrey.com.