Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing. A few highlights from the interview (timestamps included): * 1m:48s - What is content marketing? * 3m:48s  - Coca Cola Anti Case Study for Content marketing * 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company * 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing * 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you. * 9m:37s - How content marketing enables businesses to leverages the online channel * 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases * 13m:37s - Dan Pink "Everything Good in life begins with a conversation" * 15m.24s: - If you don't use content marketing as a key marketing tool one of your competitors will and you will regret it * 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase" Chris Garrett * 17m:55s: - How to overcome typical obstacles to getting started with content marketing * 18m:25s: - How to use an incremental approach to content marketing * 20m:30s: - A five day plan to get started with content marketing If you'd like help getting started with content marketing in your business shoot me an email on ash@productiveinsights.com